Google PageRank Update was a Non-Event

Posted on October 29, 2007 
Filed Under Text Link Advertising

After this PageRank update was finished, sites that dropped one point in PageRank basically stayed the same. All that Google did was turn the PageRank meter up a bit driving the average PageRank down by one point across the web. So a PR7 has the same value as a PR8 one week ago. Read more

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Google Toolbar is Spyware

Posted on September 17, 2007 
Filed Under Google

I see many discussions on SEO boards each month with people debating whether Google should hide PagerRank on their toolbar. As usual, everyone is missing the point when it comes to Google’s grand strategy. First you need to ask this question - Who installs the toolbar?

Well you can bet everyday searchers are not installing the Google toolbar and and most don’t even know it exists.. Go ahead and ask your non-techy friends if they installed the Google toolbar and watch their eyes glaze over. Read more

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Text Link Buyer Pagerank Obsession

Posted on May 18, 2007 
Filed Under Worthless Text Links

I often am asked “is it better to get one Pagerank 9 or many Pagerank 5s?” Of course the answer is many Pagerank 5s, but this question illustrates the ridiculous focus that buyers have on Pagerank (PR). Here is my personal formula: Many PR Xs > 1 PR X. You can fill in the PR X with whatever number you want; the answer is the same, Read more

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Newspaper Text Links

Posted on May 10, 2007 
Filed Under Worthless Text Links

There was a time about 3 years ago when a newspaper text link ad on a site such as http://www.sfgate.com/ would help your link popularity, giving your website a quick boost in the SERPs. Pagerank passing on blocks of sponsored links at the newspaper websites has been stopped long ago, so unless you are hoping for click throughs you are most certainly wasting your money.

Still, newbies continue to buy newspaper website links Read more

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Buying Links

Posted on May 8, 2007 
Filed Under Buying Links

Buying links to improve your link popularity is not easy work. Sure you could go to a large text link broker and pick from a menu, but chances are that field has been overplowed and most of their sites in inventory are not passing the ‘link love’ you need.

The first mistake webmasters new to link buying make is believing pagerank is the most important website metric. While pagerank is a helpful measurement, remember, you can buy many more ‘under the radar’ cheap pagerank 5 links than overpriced pagerank 9 links.

Purchase Links - 5 Critical Success Factors Read more

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