Contextual Text Links – In Context Text Links
Posted on May 21, 2007
Filed Under Text Link Advertising
Since they are a new concept in text link ad buying, I thought I should define ‘contextual text links’ or ‘in context text links’.
These links are standard search engine friendly HTML based links in the middle of relevant content that both human visitors and search engines can follow. When you buy links, the key is to get links that the search engines perceive as ‘natural’ and follow the link to your site and count the link as a vote to your site.
I should also note the services like Kontera or Intellitxt sell JavaScript based contextual ads - not contextual text links. While you may get some clicks, the search engines completely ignore JavaScript contextual ads as paid ads so they will not help your natural search engine rankings.
With the massive explosion in text link advertising sales, Read more
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