Contextual Text Links – In Context Text Links
Posted on May 21, 2007
Filed Under Text Link Advertising
Since they are a new concept in text link ad buying, I thought I should define ‘contextual text links’ or ‘in context text links’.
These links are standard search engine friendly HTML based links in the middle of relevant content that both human visitors and search engines can follow. When you buy links, the key is to get links that the search engines perceive as ‘natural’ and follow the link to your site and count the link as a vote to your site.
I should also note the services like Kontera or Intellitxt sell JavaScript based contextual ads - not contextual text links. While you may get some clicks, the search engines completely ignore JavaScript contextual ads as paid ads so they will not help your natural search engine rankings.
With the massive explosion in text link advertising sales, Read more
Newspaper Text Links
Posted on May 10, 2007
Filed Under Worthless Text Links
There was a time about 3 years ago when a newspaper text link ad on a site such as http://www.sfgate.com/ would help your link popularity, giving your website a quick boost in the SERPs. Pagerank passing on blocks of sponsored links at the newspaper websites has been stopped long ago, so unless you are hoping for click throughs you are most certainly wasting your money.
Still, newbies continue to buy newspaper website links Read more
Selling Links
Posted on May 9, 2007
Filed Under Selling Links
What type of sites are best for link selling?
If you have a site that has a nice pagerank, has been around for 3 or more years and ranks well for several keywords your website is an ideal prospect to sell links. Of course, the higher your pagerank the more you can charge for your links. Sadly, buyers base 90% of what they are willing to pay on pagerank - but give me a nice HTML PR5 contextual text link rather than a oversold PR9 footer text link anyday.
Many sites are strong authority sites in their niche, but really don’t field enough impressions to make decent money with traditional banner ads or JavaScript contextual ads. However, these same sites can make several thousand dollars a year selling links.
I have worked with webmasters that were making nothing off of their websites, and have taken them to $4K -$10K per month in less than a year. Read more
Buying Links
Posted on May 8, 2007
Filed Under Buying Links
Buying links to improve your link popularity is not easy work. Sure you could go to a large text link broker and pick from a menu, but chances are that field has been overplowed and most of their sites in inventory are not passing the ‘link love’ you need.
The first mistake webmasters new to link buying make is believing pagerank is the most important website metric. While pagerank is a helpful measurement, remember, you can buy many more ‘under the radar’ cheap pagerank 5 links than overpriced pagerank 9 links.
Purchase Links - 5 Critical Success Factors Read more
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