Buy Links that add Value to your Backlink Profile

Before reading this post, please realize that I assume you know the risks of buying garbage links and that you have spent time to lay your backlink groundwork and already have a wide variety of links. Natural links, blog post links, traded links, article links, and contextual links should all be a large part of your backlink footprint. Your backlink profile or backlink footprint should be extremely varied. Take advantage of every possible way there is to get text links pointed to your site.

Taking Your Site to the Next Level with Paid Links

The question is if you have a great backlink profile and are ranking just okay, what can you do to get that extra boost to put you in the game? Other than the obvious of making your site THE ‘go to’ site for you niche (a skill that most do not have), is to buy a small quantity of high quality relevant links each month. I talk a lot about the type of links to buy, below is my current 2011 check list of the type of links you would want to get next year for long term success.

One problem with buying text links is there is a large pool of sellers that create sites for nothing other than selling links. While this can be somewhat acceptable if the links are sold in moderation, like 5 or 10 paid links max on a page. The problem is greed catches hold of these professional text link sellers and they start selling 20, 30, and even 50+ links on their pages. Nothing flags our friends at the search engines more quickly than a site that is selling a massive number of paid links.

Risks of Buying Bad Text Links

There are three major risks on putting your link on one of these paid link farm sites. First, you are neighbors with way to many other link buyers and all it takes is one link buyer to get busted taking down his neighbors with him. Second, a quick manual review by a competitor or search engine screams paid links. No stealth, no link joy; and third, even if by chance this site goes under the radar, there are so many links sopping up the link juice that it is simply a waste of money to be on this type of site. The risk vs. reward is not even close.

A Link Buying Strategy that Works

1. Buy links on a somewhat relevant site. The publisher site does not need to be in your exact niche, but there should be some relevance to their readers. An example would be a hosting site would do fine with links on a template site or a website design related site.
2. Buy links on real sites with great content. Make sure the site exists for more than selling links. The link selling part of their site should be no more than a side ‘beer money’ thing for them.
3. Even if it costs extra, buy links on sites that sell 5 links max.
4. Spy on your text link neighbors – make sure your link buying neighbors are relevant to the host site and they are as careful as you are.
5. Keep your total paid links to less than 15% of all your links for best results.
6. For the most part, site wide links should be avoided; however, if you have a site with a ton of links, one or two sitewide links on good sites won?t hurt and can bring you some targeted traffic.

The bottom line is if you are going to buy links to add to your website’s backlink profile – BE CAREFUL.? Just like the gun is to an expert hunter, text links are still the most powerful SEO tool there is, however, in the wrong hands they are a dangerous tool that should be avoided. Read and learn so you know what you are doing.

Tagg: backlinks

Category: Buying Links, Text Link Advertising