Relevant Text Links are Not Relevant to your Site’s Success
I am getting reports of great results from several SEOs that link relevancy has not mattered much with google for the last year or so. Many SEOs are taking advantage and buying links on whatever site that will sell them and making a bundle in the process.
This strikes me as odd as I would think google would be getting better and not worse in determining the relevancy of a paid link. I would recommend that if you have a chance at gaining a few nice links that are totally unrelated to your site don’t turn them down. Take advantage of this situation while it lasts. However, don?t go overboard so your site stays afloat if google ever can figure out that a dog food link on an ipod site is not a good fit.
The one exception is if you have a throw away site you want to get ranked fast and make a quick buck while the getting is good. In this case, point boatloads of whatever links you can get at the best price. Just don’t complain when your money machine gets shut down. Eventually, I would think, google will figure things out when it comes to link relevancy.
–Jazz
Tagg:
Category: Buying Links
I do not think it makes sense to buy links, especially if they are not at issue with our website. If you intend to buy and do on sites subject to long periods of time, If you buy a link for one month only Google understand everything easily.
I totally agree with you. I have seen sites rank with complete garbage in the last few months. Foreign social media sites that are nothing less than link farms with no other content on them except links to the targetted sites. I have seen one URL rank wih 45 links from blogs using the exact same content run through a content generator with a word changed here and there. I did file a spam report with Google and the result has gone that is very encouraging. I wont go down that route for ourselves or our clients I am hoping that Google are working on this and will fix it and we can go back to more sanity.
Google has been very busy in the past year with major updates but knowing Google I cannot see this siutation lasting too long despite how much we moan about them they really do care about the quality of their results and the role links play in that.