Relevant Text Links are Not Relevant to your Site’s Success
I am getting reports of great results from several SEOs that link relevancy has not mattered much with google for the last year or so. Many SEOs are taking advantage and buying links on whatever site that will sell them and making a bundle in the process.
This strikes me as odd as I would think google would be getting better and not worse in determining the relevancy of a paid link. I would recommend that if you have a chance at gaining a few nice links that are totally unrelated to your site don’t turn them down. Take advantage of this situation while it lasts. However, don?t go overboard so your site stays afloat if google ever can figure out that a dog food link on an ipod site is not a good fit.
The one exception is if you have a throw away site you want to get ranked fast and make a quick buck while the getting is good. In this case, point boatloads of whatever links you can get at the best price. Just don’t complain when your money machine gets shut down. Eventually, I would think, google will figure things out when it comes to link relevancy.
–Jazz