Is Selling Text Links Legal?

Posted on May 19, 2007 
Filed Under Text Link Advertising, Selling Links

Believe it or not I hear this question all the time – I think some people think the Google terms of service is the 28th U.S. Constitutional amendment.

Google is all powerful, but I don’t think you need to worry about them raiding your business and shutting down your servers if you make your advertising dollars from a source other then AdSense or spend advertising dollars some other place than AdWords.

So what can Google do to you? Well, there is always the threat of being de-listed from their index if you don’t tow the Google company line. However, the sentence most often handed down if you commit the crime of blatantly selling text links is they will block your website from passing PageRank to your advertisers. In the end, this will force new sites to buy AdWords if they want to be found.

Don’t overdo it, keep paid links relevant and integrated into your website content and you will be fine. It is always those that fly too high above the radar that get knocked down.

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