Text Link Buyer Pagerank Obsession
Posted on May 18, 2007
Filed Under Worthless Text Links
I often am asked “is it better to get one Pagerank 9 or many Pagerank 5s?” Of course the answer is many Pagerank 5s, but this question illustrates the ridiculous focus that buyers have on Pagerank (PR). Here is my personal formula: Many PR Xs > 1 PR X. You can fill in the PR X with whatever number you want; the answer is the same, all other metrics being equal, more links are better than one, regardless of PR.
Another problem is that PR 8+ sites are so rare, they have a much higher chance of their PR being blocked. The exception to this is if the links you are buying natural links in the website’s content. Does anyone out there still think links on statcounter.com pass PR? Apparently so, based on the buyers begging to pay several thousand dollars per month per link. Seller wins, buyer loses.
I have worked with many buyers with deep pockets that only want links that are PR 8 or greater. From a link seller standpoint this is great because high prices can be charged for potentially worthless text links, but from the buyer’s standpoint this is complete foolishness and a waste of advertising dollars. This link buying ignorance is making more than a few link sellers very wealthy. Seller wins, buyer loses.
I have seen these same reckless buyers that have a proven PR 8 paid link for months that is actually helping them and the second that there is a PR update moving the webpage to a PR 7 they want their link moved to another PR 8 even if it means moving to a different website. So the buyer loses a more valuable “aged link” that is helping their rankings to move to a different website that may or may not help them. Again, seller wins, buyer loses.
Buyers – if you want to save money and get better results use the Jazz Link Buy Rule: Purchase links in the content of great websites related to your site that don’t look like they sell links. Buyer wins, seller wins.
-jazz
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